Technology-driven marketing and e-commerce strategies for digital marketplaces.
| First Semester | Credits |
|---|---|
| Introduction to Digital Marketing | 3 |
| Web Technologies & E-Commerce Platforms | 3 |
| Content Strategy & Creation | 2 |
| Social Media Marketing | 3 |
| Second Semester | Credits |
|---|---|
| Search Engine Marketing (SEM & SEO) | 3 |
| E-Commerce Operations | 3 |
| Analytics & Conversion Optimisation | 3 |
| Digital Advertising | 3 |
| First Semester | Credits |
|---|---|
| Digital Strategy & Transformation | 3 |
| e-Commerce Strategy & Logistics | 3 |
| Data-Driven Marketing & Analytics | 3 |
| Innovation in Digital Business | 3 |
| Second Semester | Credits |
|---|---|
| Platform Business Models | 3 |
| Digital Marketing Leadership | 3 |
| Final Project / Dissertation | 6 |
The Accountancy program at AIMT gave me a strong foundation and practical experience to step confidently into the finance profession.
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