Combines marketing strategy with professional communication skills for brand and stakeholder engagement.
Develop skills in marketing strategy, PR, corporate communications and integrated marketing campaigns.
| First Semester | Credits |
|---|---|
| Principles of Marketing | 3 |
| Communication Theory | 3 |
| Public Relations Essentials | 2 |
| Digital Media Basics | 2 |
| Second Semester | Credits |
|---|---|
| Marketing Communications Strategy | 3 |
| Brand & Reputation Management | 3 |
| Campaign Planning & Evaluation | 3 |
| Media Relations | 2 |
| First Semester | Credits |
|---|---|
| Strategic Communications Management | 3 |
| Integrated Marketing Communications | 3 |
| Corporate Reputation & Crisis PR | 3 |
| Research Methods | 3 |
| Second Semester | Credits |
|---|---|
| Digital Strategy & Analytics | 3 |
| Leadership in Marketing Communications | 3 |
| Final Project / Dissertation | 6 |
The Accountancy program at AIMT gave me a strong foundation and practical experience to step confidently into the finance profession.
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