Practical marketing operations, trade marketing and retail execution skills.
| First Semester | Credits |
|---|---|
| Operational Marketing Fundamentals | 3 |
| Trade Marketing | 3 |
| Retail Management | 3 |
| Sales Operations | 3 |
| Second Semester | Credits |
|---|---|
| Merchandising & Category Management | 3 |
| Channel Development & Distribution | 3 |
| Performance Metrics for Marketing Operations | 3 |
| CRM & After-Sales Service | 3 |
| First Semester | Credits |
|---|---|
| Strategic Trade & Channel Management | 3 |
| Retail Strategy & Shopper Marketing | 3 |
| Marketing Operations Excellence | 3 |
| Research Methods | 3 |
| Second Semester | Credits |
|---|---|
| Performance Management in Marketing | 3 |
| Capstone Project / Dissertation | 6 |
The Accountancy program at AIMT gave me a strong foundation and practical experience to step confidently into the finance profession.
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