AIMT offers Marketing, Trade & Sales programs across HND, BTS, M.Tech, and MBA levels to build creative, strategic, and analytical marketing professionals who can navigate global markets with confidence.
The Marketing, Trade & Sales programs at the African Institute of Management & Technology (AIMT) in Cameroon prepare students to master the dynamics of marketing strategy, consumer behavior, digital commerce, and international trade.
Through hands-on projects, simulations, and internships, students gain real-world experience in managing products, brands, and customer relationships across diverse industries.
Graduates are equipped for successful careers in marketing management, retailing, sales leadership, trade consultancy, and digital marketing.
Each program track includes two semesters per academic year. Below is a detailed breakdown:
| First Semester | Credits |
|---|---|
| Principles of Marketing | 3 |
| Business Communication | 2 |
| Introduction to Economics | 3 |
| Sales Techniques & Negotiation | 3 |
| Quantitative Methods in Business | 3 |
| Second Semester | Credits |
|---|---|
| Consumer Behavior | 3 |
| International Trade Principles | 3 |
| Marketing Research | 3 |
| Advertising & Promotion | 3 |
| Business Law | 3 |
| Premier Semestre | Crédits |
|---|---|
| Principes du Marketing | 3 |
| Communication Professionnelle | 2 |
| Introduction à l’Économie | 3 |
| Techniques de Vente et Négociation | 3 |
| Méthodes Quantitatives en Affaires | 3 |
| Deuxième Semestre | Crédits |
|---|---|
| Comportement du Consommateur | 3 |
| Principes du Commerce International | 3 |
| Études de Marché | 3 |
| Publicité et Promotion | 3 |
| Droit des Affaires | 3 |
| First Semester | Credits |
|---|---|
| Advanced Marketing Strategy | 3 |
| E-Commerce & Digital Markets | 3 |
| Research Methods & Data Analytics | 3 |
| Consumer Insights & Analytics | 3 |
| International Business Environment | 3 |
| Second Semester | Credits |
|---|---|
| Strategic Brand Management | 3 |
| Sales Management & CRM | 3 |
| Global Trade Policy | 3 |
| Thesis / Capstone Project | 6 |
| First Semester | Credits |
|---|---|
| Strategic Marketing Leadership | 3 |
| Corporate Communications & Public Relations | 3 |
| Financial Decision Making | 3 |
| Innovation & Product Management | 3 |
| Entrepreneurship & Global Markets | 3 |
| Second Semester | Credits |
|---|---|
| Strategic Sales Leadership | 3 |
| Digital Transformation in Marketing | 3 |
| Global Business Strategy | 3 |
| Final Project / Dissertation | 6 |
Studying Marketing, Trade & Sales at AIMT has enhanced my confidence in handling real-world business scenarios. The mix of theory and practice makes learning deeply engaging.
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