The M.Tech in E-Commerce & Digital Marketing at AIMT equips students with advanced skills in online business technologies, digital advertising, analytics, SEO, automation, and global e-commerce operations. This program blends technology, business strategy, and data-driven marketing for modern digital workplaces.
This M.Tech program is designed for students and professionals who want to master the business, technology, and analytics sides of digital commerce. Learners gain hands-on skills in SEO, SEM, UI/UX, digital branding, e-commerce development, content strategy, marketing automation, and global digital business operations.
The M.Tech program runs across two professional semesters with advanced coursework and a final research-led project or dissertation.
| First Semester | Credits |
|---|---|
| Digital Business Models & E-Commerce Platforms | 3 |
| Advanced SEO, SEM & Web Optimization | 3 |
| Social Media Marketing & Content Strategy | 3 |
| Marketing Analytics & Consumer Insights | 3 |
| Research Methods for Business & Technology | 3 |
| Second Semester | Credits |
|---|---|
| E-Commerce Security, Payment Systems & Compliance | 3 |
| Brand Management & Digital Advertising | 3 |
| Marketing Automation, CRM & Email Technologies | 3 |
| Data-Driven Decision Making & BI Tools | 3 |
| Thesis / Capstone Project | 6 |
Students graduate with the ability to design, manage, and optimize modern digital commerce systems while applying advanced data-driven marketing strategies.
This program changed the way I understand digital business. I now run a fully automated e-commerce store thanks to the hands-on labs and support from AIMT instructors.
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